The rising trend and demand of Indian sarees


Saree is six yards of elegance that was discovered by the Indus valley civilization as per the records of history. From then to now this piece of cloth has been traveling from generation to generation. In today's time, we have evidence to around hundreds of ways to wear it. Saree is not only worn in India but also in Sri Lanka, Nepal, Pakistan, Bangladesh.

Saree has been the piece of cloth that has passed through innumerable aspects of diversification which includes region, community, functionality, occasion, trend, material, texture, prints, colors, etc. Changing times has added innovation, cross inspiration, and a whole bunch of experimental bits to the saree.

Also, we found that different designs and techniques are being picked according to the region and tradition. Various artist's forms, contemporary designs, hand art, fusion prints are brushed on the huge canvas.

For the ease of wrapping a saree and also to give it a western touch, sarees are now designed in such a way that women of modern times find it easier to wear. They have pre-pleated pallus ( designer end of saree that rests on the shoulder) and also the falling flared pleated. This makes it a hassle-free saree draping for women who don't know saree tying techniques.

This attire is not only a craving for Indian women but also for women all around the world. Sarees have successfully plunged into the international market. Also, many international celebrities have been keen enough to give it a try or add it to their wardrobe. Some of the celebrities of the international platforms who carried the saree with sheer elegance are Angelina Jolie, Pamela Anderson, Helen Mirren, Julia Robert, Madonna, Oprah Winfrey, Paris Hilton, Selena Gomez, Shakira and many more. Sarees have also made their debut on the international rampway at many events.

There are so many kinds of sarees, designs, and work that it is impossible to capture it all in one go. That is the richness of our country. Now, let's jot on some of the popular varieties of sarees in the Indian market. They are -:

      Northern region

  • Banarasi saree (Varanasi)
  • Chikankari saree (Lucknow)
  • Phulkari saree ( Punjab)
  • Chanderi saree (Madhya Pradesh)


       Southern region

  • Kanjeevaram saree ( Tamil Nadu)
  • Mysore silk saree (Karnataka)
  • Pochampally saree (Telangana)
  • Konrad saree ( Tamil Nadu)
  • Kasavu saree ( Kerela) 

       Eastern region

  • Kantha saree ( West Bengal)
  • Tanta cotton saree (West Bengal)
  • Mugs saree (Assam)
  • Bomkai saree (Odisha)
  • Sambalpuri saree (Odisha)

     Western region

  • Bandhani saree (Gujarat)
  • Leheriya saree (Rajasthan)
  • Paithani saree (Maharashtra)

     Rising saree trend

In modern times saree has again geared up to fascinate the new young mass of India and also the world. The designers from Indian as well as an international platform are trying to analyze and figure out what the next generation want when they think about the traditional saree. Some have come up with ideas of featuring pastel tones, washed-out colour effects, floral prints, digital prints, vintage style, adding pricey embellishments, motifs, stones, beads, embroidery works and a variety of additions.

Also fusion of saree with other kinds of outfits like leggings, pants, dhotis, lehengas and also shirts, boots, bags, hats, jackets that are totally unmatched combination yet very interesting and unique. These bits of mixing and matching and unmatching gives it an attractive aura to indulge in. So sarees will always be trending in future times but of course, we need to add modifications to give it the essence of evolution yet keeping our tradition intact.           



Demand of saree

The demand of sarees has been significant with the shifting times and will always be a predominant category of fashion fashioned traditional wear among the Indian women and across borders. Indian weavers are an integrated part of Indian culture as they behold the saree culture bypassing the weaving art in the family from generation to generation.

Sarees make up to $12 billion-plus economy to the Indian financial structure. As estimated by the market the most popular ethnic wear of the Indian market is sarees. India has the largest industry for the sarees. Saree contributes about 14% to India's industrial production and 13% of the country's export earnings.

About Vama's

If you're in love with sarees and are looking to expand your current collection, then here we introduce you to The Vama's collection to carry a piece of Bengal culture. Here you get some of the exclusive pieces of art in best deals. Some of the varieties are handloom saree, Kantha sarees, jamdani saree, Khesh saree. We provide authentic handmade sarees weaved by skilled craftsmen and cottage industries of Bengal. We have our online retail store on a website named


India is evolving and modernizing but saree will always be the most favorite and promising attire for Indian women. There will always be revolutionary experiments tried here and there by designers around the globe for making the saree interesting and eye-catching. But it will always remain the soul of Indian cultural and traditional wear.